How do I appear to others? Analyze and improve the effect

Does this sound familiar? You can hear the speech by the chief and switches at the latest after three minutes. Who give a speech must, of course, wants to make the best possible way. Only for you would have to know: How do I appear at all on others?

Open criticism of boring speeches is rare. Rather, it says, "That's way it is." Or "speeches just not among his strengths." Moreover, many glad that you yourself do not have to speak before a group. Top managers of its highlighted position are aware and must hold regular lectures, lead business meetings and issue public statements. They are focusing on professional and can therefore create a so-called impact analysis. This will clear the points named, in which you must work. Otherwise appears at the end of the show often the question: Has anyone ever seen this now? And that applause can also be deceptive, is no secret. It is advisable, therefore, to think before: What I want to say who - and what settings do I need?

Central: the message and the setting

This implement effectively, can succeed only to him who knows his strengths and weaknesses of the performance. Here, the impact analysis comes into play - with solid craftsmanship it answers the most important questions about the effect of appearance:
• failure by me to pick up my audience?
• If the message 'on the other side' to?
• Am I believable?
• I am pressures from original?
• Am I safe / presence on stage?
• Are my voice and my gestures appropriate?

Analysis of the performance impact on the WASP-principle

W irkung: How do I get over?
A uftritt Where I talk, with whom and in what setting?
S of saying anything: What do I say? What is my message?
P erformance: presence, persuasion, reputation!
In such an impact analysis of the focus initially is on the person: How does he / she over? At the next stage we will look at the role, position and brand: What does the person? And not match the image of the brand / company with the overall impression.
The rhetoric gives us thousands of years old criteria to the hand with which we can find out where during an appearance more potential rauszuholen or what fine-tuning is necessary: ​​the language, speaking, thinking.
 
The language
Speeches and answers should always be as simple and understandable as possible. Slang, jargon and academic self-congratulation may be 'taught' to diffuse manner listen, but ultimately they do not achieve the real goal of speech: motivation, conviction, opinion.
 
Speaking
Good speaking live from the clear articulation, modulation, natural voice and the off-topic body expression. We can not rely on general rules us. A 'number of syllables per second' pretend is certainly counterproductive. It goes to the question about the appropriate way of speaking about the consistency of content and form, as well as the usefulness of the features. They include eg a break at the right time or an accent in the appropriate situation.
 
Thinking
, Think before you speak. ' This is not just a figure of speech, but also a good advice when it comes to the preparation of public speeches and responses. It is important to develop a plan: the, speech plan '.
• What is the public speaking situation?
• Who are the audience?
• What knowledge I may presuppose?
• What information should I provide?
• What is my target speech? What action should be triggered?
• What are the main messages?
These three levers of rhetorical communication effectively to use, ie, to proceed methodically in a high degree. The result: effective steps to bring their own performance, over the threshold 'to.

The thing with the authenticity

The secret of professional appearance: True 'authenticity needs it not at all on the stage. Rather, the professional appearance requires a second order authenticity ': A speaker should look authentic in his role - whether he is actually doing (almost) nothing to the point. Corporate strategy promised union, does not mean for a manager, to embody them as authentically as possible. On the contrary: By bringing the prepared messages is (mostly) staged in the highest degree. The ultimate goal is to use their own strengths for reasoning and expression, and to set themselves so that, in scene '.

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